Users will soon have a fresh option that allows them to lessen the amount of AI-created media appearing in their feeds. This initiative comes as the company revealed that it now features over 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a widespread rollout. This shift comes amid a increase in content created by AI, spurred by recent AI video creators.
AI Proliferation Online
Recent reports that almost 10% of the fastest-growing channels on a popular video site primarily display AI-generated videos. A large amount of this output is considered “AI slop”, a phrase for poor-quality, mass-produced content that is typically illogical or dreamlike.
Our research shows that a lot of users appreciate content produced via AI tools, from AI artwork to educational videos, and we aim to give people the option to increase or decrease of that, based on their own likes,” said a spokesperson.
AI on the Platform
The service shared that there are now 1.3 billion videos on its network tagged as made with AI. In total, more than 100 mn media items are submitted to the service daily, making clips made by AI a minor percentage of its complete catalog.
Customizing Your Feed
Members will be in a position to decrease or raise the amount of AI-generated videos they view by opening the topic control feature in the platform and picking the AI content topic. Other topics that can already be controlled under the setting include news, clothing, cosmetics, and dance.
Platform Guidelines
The platform’s rules mandate users to label lifelike artificially created content, and it prohibits malicious AI impersonations of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be taken down under its user guidelines.
Furthermore, the app will henceforth add an AI-generated watermark to content made using its proprietary AI systems, or detected by an industry-wide initiative for recognizing artificial media. This action is aimed to deter users from attempting to evade the labeling process.
Educational Initiatives
The company is furthermore launching a $2 million educational fund for specialists and organizations to create educational content about responsible artificial intelligence. This initiative will assist charitable organizations dedicated to teaching computer science.
Content Safety Approach
The platform has justified its content review process, during debate over plans to make redundant numerous safety staff in the UK. The company is planning to eliminate a significant number of roles in its trust and safety division in the UK capital, with trade unions and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A company official stated that human moderation would remain essential, but AI can protect employees by filtering out the most harmful content ahead of it gets reviewed by humans. TikTok reported a notable drop in explicit and harmful content seen by human moderators over the past year due to intervention by its machine learning processes.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is where a significant AI assistance is making a difference process content quickly.”
